Notes
The drive to keep AM radio competitive, with 100% digital sound.
Radio has changed dramatically since Orban introduced the first OPTIMOD audio processor over 25 years ago. CDs have raised listener expectations to exceptionally high levels. FM stereo has met those expectations, coming on strong in every format from music to sports to news/talk.
To compete, today's AM stations are looking to upgrade to the power and flexibility of digital processing while maintaining the natural audio warmth and features of the original OPTIMOD 9100. After years of development at Orban, we believe the 9200 offers the perfect blend of quality and coverage.
Winning the loudness wars.
The same expertise that created the original OPTIMOD sound found its way into every detail of the 9200. The system provides a natural FM-like sound unmatched for loudness, punch and clarity. So even with aggressive processing, an audience won't experience listener fatigue that's common with "over processing." Instead, an AM station can significantly increase its reach, attract and hold a wider audience. Ultimately, that's what wins ratings, and the 9200 makes it simple.
Built-in audio intelligence.
In the past you needed a high degree of experience to adjust analog processors to obtain the right sound. With the 9200's pure digital processing, we've built in that expertise. Eight factory presets allow you to choose the ideal audio signature. If you want more aggressive processing, or less, it's simple. A single control allows you to tailor processing without complex tweaking -the 9200 does all the adjustments for you automatically. Yet you're not limited to a single control: The 9200 includes a range of five controls for the veteran power user, offering greater versatility than in any previous OPTIMOD.
We've taken all the quality of OPTIMOD sound and added dozens of powerful digital features. So even though you might expect to pay more than you would for an analog system, you won't. From day one the 9200 was designed to give you more reach, for less.