Orban PC Products Division Announces Branding Strategy
Tempe, AZ, September 12th, 2006 — Professional broadcast equipment manufacturer Orban (OTCBB: CRLI.OB), a worldwide leader in audio processing for AM, FM, TV, and Internet broadcasting, today announces a branding strategy for Orban’s new line of PC and Internet related products. The strategy is based around a brand logo that not only emphasizes the Orban brand but also provides a very short but clear statement as to what Orban PC Products offer: "Orban Optimized Audio®".
John Schaab, Director of PC Products Sales, says, "Many content providers on the Internet do not come from the traditional broadcast industry, so they may not be familiar with what Orban does. The branding—Orban Optimized Audio—will be used to not only build brand recognition but also help establish professional audio practices that can help the new media reach the audience it wants."
On dealers’, partners’, and clients’ web sites, the brand logo will be part of hyperlinks that point directly to the Orban PC Products pages on the Orban website. This allows potential clients who come through Orban’s distribution network to jump directly to the Orban Internet related product they are interested in.
Orban’s Opticodec-PC family of streaming and file encoders use standards-based, genuine Coding Technologies’ AAC/aacPlus v2 codecs. The Opticodec-PC family is versatile, allowing end users to stream or download to widely available free players like Winamp (5.05 and higher) and RealPlayer (version 10 or higher). Opticodec-PC 1010 PE (Professional Edition) supports 3GPP streaming to mobile devices. All versions of Opticodec-PC support both HTTP and RTP-based servers, including the free Apple Darwin server, Real/Helix, SHOUTcast® / Icecast2, and Ultravox® 3. All versions of the 1010 streaming encoder feature reliable auto-reconnect in case of network interruption and feature robust, hassle-free implementation of metadata (like artist and title information). The Opticodec-PC family is professional, industrial-strength software suitable for anything from an individual’s desktop netcast to a major organization’s multiple streaming to thousands of client players.
The codec is half of the equation. The other half is audio processing before the codec. Broadcasters have been accustomed to processing audio for AM and FM transmission with transmission audio processors like Orban’s Optimod series. As a part of the "Orban Optimized Audio" product family, Optimod-PC is an Orban-quality audio processor on a PCI sound card. It achieves several important goals in a netcast. It performs dynamic range compression to adapt the audio to typical listening environments like autos, homes, and public places, and it ensures a consistent presentation. In radio, program material from different producers is constantly juxtaposed. Yet most successful broadcasters agree that achieving a "major market" sonic image requires an overall consistency of sound texture and spectral balance from source to source. Optimod-PC brings this consistency to the netcast.
For more information contact David Rusch at phone +1 480 403-8300, fax +1 480 403-8301 or e-mail: drusch@orban.com. Information is also available at www.orban.com and www.orban-europe.com.
Orban Forward-Looking Statements
This news release may contain "forward-looking" statements within the meaning of the Private Securities Litigation Reform Act of 1995. Management’s anticipation of future events is based upon assumptions regarding levels of competition, research and development results, raw material markets, the markets in which the company operates, and stability of the regulatory environment. Any of these assumptions could prove inaccurate; and therefore, there can be no assurance that the forward-looking information will prove to be accurate.
About Orban
Orban is a manufacturer of high-quality digital and analog audio processing, transmission encoding, and noise reduction equipment. Orban is in the market for radio, TV and Internet audio processing. As technology evolves, CRL continues to innovate with state-of-the-art audio processing products for DAB, DTV and streaming media. The Company purchased Orban® in May of 2000. Orban was founded in 1970 by Bob Orban, who is the world’s foremost expert in transmission audio processing for broadcast. Orban leads the industry in the design and manufacture of audio processors for radio, television and Internet broadcasting. Recognized for its standard-setting Optimod® digital audio processors and the Opticodec® codecs, the Orban name has become synonymous with reliable, high performance products. Today, its versatile audio processing equipment and codecs are the products of choice in fast-paced production environments worldwide.
For more information contact David Rusch at phone +1 480 403-8300, fax +1 480 403-8301 or e-mail: drusch@orban.com. Information is also available at www.orban.com and www.orban-europe.com.