Orban/CRL Announces Results of Ohio State University Study of FM Audio Processors
Tempe, Ariz., Jan. 14 – Orban®/CRL (NASDAQ: CRLI.OB), the worldwide leader in audio processing equipment for radio, television, and internet broadcasting, announced the results of a 2004 research project titled “Orban: FM Audio Processors” conducted by Fisher College of Business at Ohio State University. The research concluded that Orban/CRL audio processors are in use on 65% of U.S. FM radio stations surveyed, with the closest competitor at 16%. The project’s intent was to determine Orban/CRL’s position in the audio processing industry, with market share, industry perceptions of the product lines, buying trends, and sales and service ratings being key areas of interest. To ensure objectivity, Orban/CRL’s sponsorship was not revealed to those being surveyed and Fisher College researchers carefully worded questions to avoid bias.
In the study, Orban ranked highest among all manufacturers of audio processors in the following categories: market share, ease of use, high audio quality, versatility, reliability, and industry innovation. 204 respondents representing 665 researcher-chosen radio stations participated in the project.
“The results of Ohio State’s research project confirmed what broadcasters have conveyed to us over many years,” said Orban/CRL President, Chairman, and CEO Jay Brentlinger. “Of significant relevance was the fact that our market share was over four times that of any other audio processor manufacturer. Orban/CRL’s position as the industry standard is clear, and we are working every day to maintain our level of excellence in the United States and the rest of the world.”
Orban/CRL Systems is the world leader in the design and manufacture of transmission audio processors for broadcasting and the Internet. For more information on Orban and CRL products, contact David Rusch at tel: +1 480 403-8300; fax: +1 480 403-8301; e-mail: drusch@orban.com. Information is also available at www.orban.com, www.orban-europe.com and www.crlsystems.com.
About Orban/CRL
Founded in 1970 by Bob Orban, the world’s foremost expert in transmission audio processing for broadcast, Orban leads the industry in the design and manufacture of audio processors for radio, television and Internet broadcasting. Recognized for its standard-setting Optimod® digital audio processors and the Audicy digital audio workstation, the Orban name has become synonymous with reliable, high performance products. Today, its versatile audio processing equipment, editing tools and codecs are the products of choice in fast-paced production environments worldwide. In 2000, Orban® was acquired by Circuit Research Labs — a manufacturer of high-quality digital and analog audio processing, transmission encoding, and noise reduction equipment. Orban/CRL Systems now accounts for the majority of the global market for radio, TV and Internet audio processing. As technology evolves, Orban/CRL continues to innovate with state-of-the-art audio processing products for DAB, DTV and streaming media.
Orban/CRL Forward-Looking Statements
This news release may contain "forward-looking" statements within the meaning of the Private Securities Litigation Reform Act of 1995. Management’s anticipation of future events is based upon assumptions regarding levels of competition, research and development results, raw material markets, the markets in which the company operates, and stability of the regulatory environment. Any of these assumptions could prove inaccurate, and therefore there can be no assurance that the forward-looking information will prove to be accurate. Orban/Circuit Research Labs, Inc. develops, manufactures and markets electronic audio processing, transmission encoding and noise reduction equipment for the worldwide radio, television, cable, Internet and professional audio markets. The Orban division manufactures and markets audio processing equipment, primarily using digital technology. Orban Europe is a worldwide leader in ISO/MPEG, audio, ISDN, satellite transmission, networking, and storage. More information is available at www.orban.com.