Opticodec PC-1100
Orban restructures PC-Products distribution channel
Tempe, Ariz., Jan. 14, 2005 - Orban®, the worldwide leader in audio processing for broadcasting and the Internet, today (Tuesday) announced the restructuring of its dealer/distributor channel for Orban's PC Products.
Effective immediately, Orban's PC based products will be available worldwide on a non-exclusive basis to all Orban dealers. These products currently include:
- Optimod-PC 1100 audio processor for streaming audio (Model # 1100),
- Opticodec-PC 1100, Opticodec-PC PE and the Opticodec-PC LE AAC/aacPlus MPEG-4 streaming encoding products (Model #'s 1010-PC, 1010-PE, 1010-LE, and 1010-UPE) AAC/aacPlus MPEG-4 streaming encoding products and,
- The Opticodec-PC Package (Model # 1010-PKG-1), a complete turnkey solution for Internet broadcasters.
This change affects the above products only.
- All of Orban / CRL’s products for AM, FM, TV or satellite, are not affected and will continue to be available exclusively from properly authorized Orban broadcast product dealers and distributors
In making the announcement, C. Jayson Brentlinger, Chairman, CEO and President said, "This change allows Orban to recruit new sales channels and markets outside of our traditional broadcast focus, including the possibility of selling directly to the end-customer, while still enabling our current dealers to introduce our streaming media products to their base of traditional broadcasters. This change allows us to grow our business in new, exciting and ever changing ways."
Glenn K. Schulke, Multimedia Products Marketing and Sales Manager adds, "There has been significant interest by many potential dealers and industry partners for Orban's PC products. This change now enables Orban to effectively develop and engage new business opportunities our PC Products."
Designed initially for streaming terrestrial radio stations broadcasts audio via the Internet, Orban’s PC products can be applied to emerging both industrial and consumer markets including:; corporate communications, embedded voice applications, cellular phones, and other Internet enabled devices.
Orban is a world leader in the design and manufacture of transmission audio processors for broadcasting and the Internet. For more information contact David Rusch at phone +1 480 403-8300, fax +1 480 403-8301 or Email: drusch@orban.com. Information is also available at www.orban.com and www.orban-europe.com.
About Orban
Founded in 1970 by Bob Orban, the world's foremost expert in transmission audio processing for broadcast, Orban leads the industry in the design and manufacture of audio processors for radio, television and Internet broadcasting. Recognized for its standard-setting Optimod ® digital audio processors and the Audicy digital audio workstation, the Orban name has become synonymous with reliable, high performance products. Today, its versatile audio processing equipment, editing tools and codecs are the products of choice in fast-paced production environments worldwide. In 2000, Orban ® was acquired by Orban — a manufacturer of high-quality digital and analog audio processing, transmission encoding, and noise reduction equipment. Orban now accounts for the majority of the global market for radio, TV and Internet audio processing. As technology evolves, Orban continues to innovate with state-of-the-art audio processing products for DAB, DTV and streaming media.
Orban Forward-Looking Statements
This news release may contain "forward-looking" statements within the meaning of the Private Securities Litigation Reform Act of 1995. Management's anticipation of future events is based upon assumptions regarding levels of competition, research and development results, raw material markets, the markets in which the company operates, and stability of the regulatory environment. Any of these assumptions could prove inaccurate, and therefore there can be no assurance that the forward-looking information will prove to be accurate. Orban develops, manufactures and markets electronic audio processing, transmission encoding and noise reduction equipment for the worldwide radio, television, cable, Internet and professional audio markets. The Orban division manufactures and markets audio processing equipment, primarily using digital technology. Orban Europe is a worldwide leader in ISO/MPEG, audio, ISDN, satellite transmission, networking, and storage. More information is available at www.orban.com and www.orban-europe.com.